Press Room

Press Room

Gerry Elsdon announced as Peermont Coronet Club Ambassador


27 October 2011


Peermont Global is delighted to announce Gerry Elsdon as the brand ambassador to the newly launched Peermont Coronet Club. Glamorous businessperson and international beauty, Eldson proved to be the perfect match for the brand new superior holiday club.

The Peermont Coronet Club is a leisure lifestyle club that gives every South African the opportunity to enjoy the best features of hotel stays, timeshare holidays, vouchers and spending money all in one pocket friendly package. It is now possible to be part of a club that not only has a wide variety of local resorts, but a host of exotic international resorts too.

After reviewing many potential candidates for this role, Eldson was selected for this position, not just for her beauty and elegance, but also for her esteemed reputation. Gerry Eldson started her working career within the liberation struggle as a teenager on the Cape Flats. She later moved to Johannesburg to work for the African National Congress while her career in television assisted her in plight to get involved with social projects. She has assisted as Aids Ambassador for the Presidents Office and has also been involved in a TB awareness campaign.

Allenby Campus appointed Eldson Head of Television and Broadcasting in 2001 and in 2004, together with Alex Rantseli and Carpe Diem Media, launched an inspirational publication called Soul Magazine. Currently Eldson spearheads her own communications firm called Cinnamon Communications and continues to be an example in the entertainment industry.  

“Gerry is no doubt one of South Africa’s most respected and admired personalities. It is a great honour to have her represent the Peermont Coronet Club,” said Mark Jakins, Peermont Chief Operations Officer - Online Operations and Group Marketing. “We hope to have a long and fruitful relationship going forward.”


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